Our Journey

Moo Country is not merely a boutique—it’s a statement. A luxurious fusion of Western heritage and contemporary sophistication, Moo Country offers an exclusive collection of fashion and lifestyle pieces that embody the untamed spirit of the American West with elevated style.

Founded by Dawn Ann Ritter—former model, actress, and proud daughter of Montana—Moo Country first opened its doors in the storied town of Red Lodge. Since then, it has expanded to Bozeman, Montana, and the charming village of Leiper’s Fork, Tennessee. Each location is a curated sanctuary of unique Western fashion, where custom boots, hand-crafted hats, fine artisan jewelry, and distinctive home goods come together in seamless harmony. Many pieces are designed by Dawn Ann herself, while others are created in partnership with exceptional artisans who share her dedication to craftsmanship and storytelling.

Whether you’re drawn to the raw elegance of Montana’s wide-open ranges or the refined sparkle of Nashville’s country glamour, Moo Country invites you to express your style with confidence and authenticity. Our guiding mantra, “How the West is Worn,” reflects a deep reverence for tradition reimagined through a modern, fashion-forward lens.

For those seeking an intimate and bespoke shopping experience, Moo Country offers private appointments and virtual styling sessions, tailored to your individual taste and lifestyle.

Beyond fashion, Moo Country stands for purpose. With a heart for giving, Dawn Ann actively supports meaningful causes, including the Susan G. Komen Foundation and Operation Light Shine, a nonprofit organization working to end human trafficking.

Step into Moo Country—and discover a world where heritage meets haute couture, and every detail tells a story of elegance, strength, and undeniable style.