Our Journey

Moo Country is more than just a boutique—it’s a bold fusion of Western tradition and contemporary glam, offering one-of-a-kind fashion that embodies the spirit of the American West.

Founded by Dawn Ann Ritter, a former model and actress with deep Montana roots, Moo Country began in Red Lodge, Montana, and has since expanded to Bozeman and Leiper’s Fork, Tennessee. Each location is a carefully curated showcase of custom boots, hats, jewelry, and artisan-made home goods, all inspired by Dawn Ann’s passion for high-end Western design. Many pieces are her own creations, while others come from skilled artisans she partners with—ensuring that every item tells a unique story.

Whether you're drawn to the rugged, rebellious energy of Montana cowboys or the rhinestone-studded glam of Nashville’s music scene, Moo Country has something for every modern cowgirl. Our motto, “How the West is Worn,” is at the heart of everything we do, blending heritage with a fearless, fashion-forward edge.

For those looking for a more personalized experience, Moo Country offers private and virtual shopping appointments, creating a truly bespoke way to shop. Beyond fashion, Moo Country is committed to giving back, with Dawn Ann actively involved in community efforts—including her work with the Susan G. Komen Foundation and Operation Light Shine, a nonprofit dedicated to combating human trafficking.

Step into Moo Country and discover fashion that’s as authentic, untamed, and unstoppable as you are.